In 2010 we were busy producing business guides for Harper Collins tied into the Dragons’ Den TV series. It was a tight schedule, but a lot of fun. We commissioned some of the authors we’d previously worked with on Harper Collins’ Business Secrets series and also got in contact with many of the entrepreneurs who have starred on Dragons’ Den to see what they’re doing now.
They all seemed happy to have gone on the show, whether they got a deal or not. I guess presenting your business or new product on a show with several million viewers has a certain appeal of its own.
We got onto the set in between the filming to photograph the icons of the show: the warehouse walls and windows, dangling chains, fans, the clock face and the daunting row of chairs of course. Time was tight, so we worked with an additional photographer, Sergio Zimerman.
The sets change a little for each series and, this time, having thought that it had become a little too chi-chi loft apartment in its appearance, they had gone for a cooler-hued, dustier look – a colour scheme for austere times. The first couple of series of the show were filmed at a real warehouse just south of Tower Bridge, but they’ve since moved into a film lot at Pinewood Studios.